Trevor B Johnson Millinery.

Spring Summer

Provogue Spring Summer '09 Collection Unveiled At The Mumbai International Boat Show ‘09

Provogue (India) Limited is amongst the top 5 listed retail companies on the Indian stock Exchanges. It is in the Economic Times and Business Today 500 list of most valued companies and ranked no. 5 across India in the customer loyalty.  It has an excellent financial track record and has grown by over 50% in sales, EBIT, and PAT over the last 5 years. It has a national network of over 125 stores spread across 65 cities and employing over 1000 people.

Provogue (India) Limited is in the business of designing, manufacturing and selling of branded ready to wear garments(menswear & women's wear) and other accessories under the brand "Provogue" which has been positioned as a Fashion label in the Indian market. Provogue is recognized as a pioneer in its field and have consistently won Industry awards related to fashion and retail.

Provogue has evolved from a fashion retailer and has changed gears. Today it represents an integrated retail business. It's now about brands, retail formats and retail infrastructure. It has launched a new mass market discount retail format - Promart and Prozone - Liberty is developing large-scale shopping centres across India.

The PROVOGUE Spring Summer '09 collection amalgamates the finest fashions, latest trends and Provogue's signature styles.

The look for this summer is classy, sophisticated and smart. Crisp, clean and well turned out men's wear that makes a statement about the wearer's discerning taste.

The Menswear Summer collection sees the return of the colourful palette, even the denims are seen in funky colours like reds, greens, blues & ochre. The printed shirts are inspired from the Afro-Persian fusion. The Party collection is influenced by the Saharan adventure.Fashion and graphics are fused in rich colors to bring about a strong independent yet modern identity.

The new Womenswear Summer collection is feminine & flirty. Whimsical dresses are printed with bold floral motifs. Bohemian and ethnic paisley prints are seen on relaxed halter-neck tunics and fitted chique dresses. The flouncy and free-flowing fabrics like chiffon and tulle add to the overtly feminine look. Cropped fitted tailored styles tops are seen with dark denims. Pop colored shorts and jeans have a youthful beach feel.

The show was choreographed by super model - Bunty Garewal. India's top models like Zulfi Sayeed - of Big Boss fame, Pravin Surohi & Saurabh gave him company on the ramp.

The Womenswear collection was showcased by beautiful Brazilian & Spanish models - Aline, Ana, Sanda, Natalie, Sandra & Desiree.

-H. S. Communication

About the Author

H. S. Communication

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